Every industry is leaning into the importance of data and analytics to optimize their strategies and decision making. Your college application process is no exception to this. But with all the information out there, how can a student make sure the data they are looking at is accurate and reliable? This week, Tyler takes a deep dive into a resource that many students and families aren't aware of when doing their college research: The Common Data Set. It is perhaps the most direct and all-in-one-place compilation of data that can exist about a particular school. Tyler examines a couple schools for insights that are helpful for strategic decision making, and provides some suggestions on how to use this under-utilized resource to your advantage.