In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok. We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:06:07) Rise App's Success and Download Metrics (00:06:37) Using Organic Social Media for User Acquisition (00:13:34) Algorithm Behavior and Account Growth (00:16:08) Multi-Account Strategy (00:25:21) Using AI Avatars in Content (00:28:40) Storytelling in Content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/desmondhth https://www.riseapp.life/ https://designand.build/