Discover the transformative power of forecasting in business with Michael Ford, CEO of Castaway Forecasting. From his journey in accounting to entrepreneurship, Michael shares valuable insights on the evolution of forecasting and its role in driving positive change with Mark. Gain practical advice on transitioning to advisory services, overcoming challenges, and delivering impactful forecasts. Whether you're an accountant or a business owner, this episode offers essential guidance for leveraging forecasts to fuel growth and performance improvement. Contact Michael on LinkedIn Castaway Forecasting website