In this episode, Mark speaks with Kate Shanahan, Co-Founder of Brieff, about the critical role of advisory services in today's business landscape. They discuss the common challenges firms face when trying to expand their advisory services, explore effective strategies to overcome these hurdles and share quick wins for firms aiming to enhance their advisory offerings. The conversation also addresses common misconceptions about advisory and examines the potential role of AI in transforming these services. Tune in to gain valuable insights and practical advice from a leading industry expert. Kate Shanahan Co-founder | CEO  Email: [email protected] Website: brieff.io