We talk to Robin Fisher Roffer, CEO of Big Fish (bigfishmarketing.com (http://bigfishmarketing.com)) about the advantages and maybe the absolute necessity of reinventing yourself for success and for realizing your dreams. Making big changes in your life requires courage and taking chances. The rewards can be astounding! Don't be sitting on your porch, immobilized in your old age and thinking "Gosh I wish I'd overcome my fear and moved to Montana. Why didn't I ask that wonderful person for a date? I can't believe I never followed my dream career as an environmental consultant?" Learn about a thirty second elevator pitch and how to create a value proposition. Robin says "The way to live deeply is to keep reinventing yourself." For more information on solving problems and outsmarting fate check out The Magical Dozen. How to Control Your Destiny and Create the Life You Want--In Good Times and Bad. (http://MagicalDozen.com)