Originating from Lou's Diner on Decatur Blvd. in Sin City, Nevada, I talk with attorney Dan Ambrose, a criminal defense lawyer turned trial coach about his company, Trial Lawyer's University. Dan shares his experience as an overworked, underpaid defense attorney in Detroit, Michigan and the pro-bono murder case that changed his life.  He later pulled up stakes and moved to L.A. to pursue a career as a personal injury lawyer and found out how demanding the job really is--a tedious and expensive process building winning cases against powerful corporations and insurance companies. After a week in Costa Rica on an Ayahuasca retreat, Dan came to the realization that most trial lawyers suck in the art of litigation and decided his mission was to coach lawyers to WIN big. Dan shows attorneys how to emotionally connect with a jury, present opening and closing statements, as well as effective voir dire, the jury selection process.  Dan's damn good at what he does commanding $10K per day for his consultation services. Other topics Dan discusses include the myth of "justice"; ninety percent of American's charged with serious crimes can't afford a defense attorney and must rely on a public defender; most cases are plea bargained and DO NOT go to trial; manipulating the media to sway the jury pool in favor of a client is good strategy, and the take for a personal injury lawyer who wins a lawsuit is 33-40%. Ultimately, Dan's goal is to radically improve the skills of America's public defenders to benefit everyday people facing tough legal issues. If you're in the legal profession and want to learn more about Dan's mission and the Trial Lawyers University, please visit: www.triallawyersuniversity.com   Support the show