Does your business have a presence on YouTube? Maybe it does not show much value or potential for it. YouTube may not be the best fit for the products and services that your business sells. How can you create content on YouTube to not miss opportunities to reach potential customers?  Today’s guest is Adrian Lurie from Dragonfruit Media, a video marketing agency that specializes in working with businesses and creators specifically on YouTube. He explains why your business should be on YouTube and how to drive measurable business growth from it.    Some of the highlights of the show include: YouTube Marketing: How to drive real, meaningful business growth Still skeptical? Video content marketing proof: 50% of Internet users look for videos on product/service before visiting store Video is 50 times more likely to get organic page ranks than plain text Landing pages with embedded videos have 20-30% higher conversion rates YouTube Statistics: Second most visited web site (#1 is Google) Third most visited search engine Second largest social media site (#1 is Facebook) Roadblocks: Slow down, establish trust to drive measurable growth, make impact 3 Content Categories: Discoverable, community focused, conversion focused Engagement/Impression Metrics: Profitable action on YouTube to make purchase Why be on YouTube? To align video content with business goals from the start 4-step audience-focused content process: Take persona view Develop value proposition Create content categories Come up with video concept   Links: Dragonfruit Media Dragonfruit Media Email TubeBuddy BidIQ Ben Sailer on LinkedIn CoSchedule   Quotes from Adrian Lurie: “Video is clearly a centerpiece of all online content and is becoming only more and more of such.” “The nature of video is highly emotional and it engages more sensory perception than any other media.” “Search your competitors on YouTube. At least one of them probably has a successful YouTube channel. They’re doing it and you’re not. They’re beating you.” “Anyone can grow on YouTube. You have a million content marketers or SEO experts who all have hundreds of thousands of subscribers and they are all saying the same exact thing.”