CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before. Today, we’re talking to Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and has a steady stream of stuff on okdork.com.   Some of the highlights of the show include: How Noah handles the marketing at Sumo.com and what has the most potential. How Noah ended up at Mint, where he helped grow the company from zero to more than a million users. Why Noah doesn’t believe in hope in the business world. The process Noah used to put his plan together, come up with ideas, figure out how much traffic he had, and more. Common mistakes that Noah sees other people making. Why copying methods described on other people’s blog posts doesn’t work. The greatest piece of marketing advice Noah has received.   Links: Sumo.com AppSumo Noah Kagan Presents OkDork.com CoSchedule   Quotes by Noah Kagan: “I believe in hope in fantasy and fairytales in the real world or in the non-business world, but in business, no.” “If you're not making mistakes, you're probably not experimenting enough.” “At the end of the day, it really just comes down to you got to do it yourself... go and experiment yourself, go and promote something.”