If you have a podcast, are you repurposing your content assets across other channels and formats? If not, then you are missing out on opportunities to reach potential listeners and customers.  Today’s guest is Holly Pels, Vice President of Marketing at Casted – a podcast platform for B2B marketers. Holly talks about how and why marketers should turn their podcast into a content creation engine to drive return on investment (ROI).   Some of the highlights of the show include: How and why marketers shouldn’t struggle to make the most of their assets How to turn things around to better distribute podcast content Benefits of sharing and repurposing podcast assets across platforms/channels Why marketers should pay attention to podcasting as a channel to use right now Experts at everything? Marketers are expert storytellers, not always SMEs Marketers fail to maximize assets by creating silos, producing one-off episodes Missed Opportunity: Plan to repurpose richer, better, and engaging content Repurpose/Repromote: Makes things easier, engaging, saves time, offers insight Getting Started: Embed player on blog and website Create certain amount of evergreen social assets Schedule blog posts to highlight podcast content Pull key information rather than listening to full episode   Links: Holly Pels on LinkedIn Casted OpenView Lumavate Ben Sailer on LinkedIn CoSchedule   Quotes from Holly Pels: “Podcasting is a channel that is very authentic. It’s two people having a conversation versus what a brand necessarily wants you to hear.” “Content planning is really important when it comes to podcasting, but this is much richer, better, engaging content than anything.” “Traffic is great but conversion is better.” “If it seems to be resonating with our audience, we want to make sure that we’re giving them more.”