Do you believe in the power of personal video in video outreach or do you remain skeptical? If a pitch for something isn’t interesting on its own, how will a video that takes longer to watch than reading a simple email grab your attention and sway your opinion? Today’s guest is David Jay, founder of Warm Welcome, a personal video platform. Discover the value of video, how video can be used, and its full potential by making business communication that scales and creates personal conversations and human connections.   Some of the highlights of the show include: Use Cases: Supercharge outreach, make website welcoming, improve onboarding flows, lead generation, and sales Videos: Personalized versus personal - David describes the differences Do’s/Don’ts: How to make a video worth watching to solve someone’s problem Mindset: Business is built on trust, and trust is built through relationships Instant Video Connection: Talk to humans - nobody wants to talk to chatbots Emotion or Information? People buy and sell things online to other people Improve ROI: Measure and track customers’ loyalty, evangelism, engagement   Links: Warm Welcome Ben Sailer on LinkedIn CoSchedule   Quotes from David Jay: “Video can be personalized or it can just be personal. There’s kind of different directions you can go with it.” “There's a lot of ways to use video in our business.” “The first thing not to do is don’t think of it selfishly. Don’t think of it as a way to get what you want. Every sales and marketer, we’re guilty of this.” “I think business is built on trust, and trust is built through relationships.”