Great work starts with great workflows. How do the best product marketing teams structure their workflows?  Today’s guest is Sergey Sundukovskiy, Co-Founder, CTO, and Chief Product Officer (CPO) at Salesmsg. Sergey talks about how to develop successful product marketing workflows and processes.   Some of the highlights of the show include: Why product marketers should document, structure defined workflows/processes SalesMsg: How company views product marketing and management all together Product Management Stages: Ideation, collaboration, construction, and transition Repeatability: Work is always the same; improves orchestration between parties Product Marketing Debt: Things are just simply going to eventually slow down Too many tools? Use depends on purpose and internal/external communication Accountability: CPO is responsible for templates documenting workflow/process Outcome/Result: Software adopted by existing customers should be measured   Links: Sergey Sundukovskiy on LinkedIn Sergey Sundukovskiy’s Email SalesMsg AMP 245: Developing Editorial Workflows and Content Creation Processes That Make Awesome Content Possible With Justin Zimmerman From Salesmsg InVision TryMyUI HubSpot Intercom Jira Asana ClickUp Confluence Ben Sailer on LinkedIn CoSchedule   Quotes from Sergey Sundukovskiy: “We look at product management in four stages. It’s the ideation, collaboration, construction, and transition.” “The improvement in repeatability as well as the work orchestration between multiple parties is always the same.” “At SalesMsg, product marketing is focused on existing customers, and marketing all together is focused on prospects and leads.” “Execution on the product marketing side becomes a competitive advantage.”