46. Why B2B Startups Need to Apply Lean Startup to Marketing -

B2B SaaS Marketing Strategy - AD4 Marketing...

46. Why B2B Startups Need to Apply Lean Startup to Marketing

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Description

Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!

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