Special Episode: Breaking Down the $500M Mediaocean-Innovid Deal: What It Means for Advertisers
Description
In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean.
What does this deal mean for advertisers, connected TV, and the fight against walled gardens?
Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!
In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs...
Published 11/20/24
Xander Kotsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications.
Xander also emphasizes the...
Published 11/19/24