How do you turn website visitors into clients? Is YouTube or SEO more effective than email marketing?   In this LIVE "Advice Line" episode, financial advisor Elliott Appel joins us to troubleshoot his digital marketing funnel. We dive deep into Elliott's website conversion rates, email marketing strategy, and YouTube performance. From optimizing pop-ups to crafting compelling lead magnets, we provide actionable advice to boost his marketing results.  Key questions we answer include:  ► How can I improve my website's pop-up conversion rate?  ► What should I include in my email nurture sequence?  ► Is YouTube or SEO better for connecting with my niche? Even if you're not targeting widows and caregivers like Elliott, this episode illuminates how to refine your digital marketing to attract and help more of your ideal clients.  Resources:  Sign up to be an advisor guest on the showKindness Financial Planning (Elliot’s Firm)Elliot’s YouTube channelOptinMonster - A plugin for adding pop-ups and opt-in forms to your websiteHotjar - A tool for heat mapping and analyzing user behavior on your websiteThumbnail guide with expressions for YouTube thumbnails