Are you struggling with marketing your financial advisory practice? Do you feel overwhelmed by all the options and unsure where to focus your efforts? In this episode, the one and only Carl Richards joins us to share his unique perspective on ethical and effective marketing for financial advisors. From overcoming failure to finding your authentic voice, Carl provides candid insights drawn from his years of experience building successful brands and businesses.  Key questions we explore include:  ► How can advisors push through marketing failures and setbacks?  ► What's the right balance between experimentation and focused effort?  ► How do you market ethically while still driving business growth?  ► Should advisors focus on "enough" in their marketing, or always push for more?  Whether you're just starting out or looking to take your marketing to the next level, this episode offers practical wisdom to help you connect with ideal clients in an authentic way. Tune in as we discuss overcoming impostor syndrome, designing effective experiments, and consistently delivering value to your audience. Resources:  Sign up to be an advisor guest on the showThe Society of Advice: Marketing Workshop (10/17/24) Behaviorgap.comBook: Simple Marketing For Smart People (Billy Broas) Book: On B*llshit ( Harry G. Frankfurt)