Meet Gabriela Covay who is the founder of Bright Valley Marketing. What I thought was going to be a link building episode, was really a masterclass on brand building. Gabriela shares her insights on why and how affiliates can use digital PR for link building and more importantly, building a trusted brand that drives sales.

Do you need a Digital PR Link Building Agency? Unless you can replicate the magic of what Fery Kaszoni can do, you should see what they can do for your business. Fery shares his story of how he got started as an SEO consultant and the breakthroughs he has had that has transformed his business as a struggling solo SEO consultant to the 70+ team agency it is today. If you are in need of unique quality links, Fery has offered to our listeners this offer: We give a £1,000 discount to anyone...

Meet Simon Dunne, founder of Your10k. Simon has been in affiliate marketing for a decade and his knowledge in performance marketing is what affiliate managers and operators should be reaching out to him for.

What can affiliate programs do to earn more revenue and improve their business? The old method was to get affiliate managers to find more affiliates, problem solved, right? Not quite. While most programs are trying to solve the problem with volume, there are 3 things affiliate programs should be doing instead. 1. Use data to make data driven decisions 2. Use CRO to build better landing pages that convert better 3. Train your affiliate managers with the right tools so they can do their...

Sami Kurvinen is a long time friend in the affiliate marketing and iGaming industry. He was my favourite affiliate manager because he knew everything and he was hard working. Sami has evolved his career on all 3 pillars of the iGaming industry: first as a professional poker player, then an affiliate manager and now building his own affiliate sites. In this episode, Sami shares a lot of valuable insights that I think affiliate managers should pay attention to. Most affiliate managers focus...

Meet Clemence Dujardin who is the group CEO of MyAffiliates. She is a thought leader when it comes to affiliate marketing as her company, MyAffiliates, is a fast growing and well established affiliate marketing software. Clemence shares her insights as to what she sees currently happening in affiliate marketing and in iGaming and we discuss the state of affiliate management today as more affiliate managers enter into this new career. Her accolades include winning CEO Woman of the year 2021...

Peter Loving is the CEO and founder of UserActive, a SaaS design agency focused exclusively on SaaS app redesigns. So why did we have him on the podcast? I believe product designers are not making their way into affiliate sites and I wanted to get Peter's thoughts on this trend happening with the larger affiliate companies.

Lashay Lewis helps SaaS companies create B2B content strategies. She also has experience building affiliate sites and flipping them. In this interview, we take her expertise as a content marketer and learn how all of her tips can be applied directly to affiliate marketing. The truth is, if you follow her advice and content strategies, you might not need to focus on SEO as much. Lashay Lewis is the founder of Authority Plug as a B2B content marketing strategist. She creates powerful content...

In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's...

What does deepfakes, KYC and identity fraud have to do with affiliate marketing? More than you realize. In fact, blockchain technology is likely to infiltrate affiliate marketing and to some extent it already has. Blockchains are a ledger of truth where data can't be edited and commissions can't be stolen. This extends down to protecting the identities of affiliate marketers. Jean-Michel Azzopardi is a cybersecurity expert with experience and passion for all things blockchain related. In...

Meet Michał Suski who's one of the co-founders of Surfer SEO which is one of the fastest growing SEO tools and content tools on the market. Michał is also the Head of Innovation at Surfer as the company takes a data first approach when it comes to optimizing your websites for content. One of the key takeaways is that 25% to 30% of Surfer's userbase are using the AI content tools. Why? Simply put, he shares that AI content often beats your average content writer that you hire in terms of...

Does the knowledge that Chris Walker teaches in B2B marketing, personal branding and demand generation and capture transfer over to affiliate marketing? I thought it would and there was only one way to find out. I asked Chris Walker, CEO & founder of Refine Labs, some tough questions about his take on affiliate marketing and if the same principles in B2B marketing can apply to B2C affiliate marketing. Let me just say I was blown away at how much Chris seems to know about marketing in...

Matt Diggity gives an SEO masterclass that includes affiliate marketing. Year after year, people keep asking if SEO is dead and Matt thinks there has never been a better time to be in SEO and to get started in SEO and affiliate marketing. There is a lot of timeless, evergreen, SEO tips in this episode and it is one that you'll want to listen carefully and take notes.

Victor Karpenko is an affiliate and an SEO expert who owns SeoProfy. He shares a few SEO case studies and another look at how he uses data to make better and fastest decisions for running his sites and working with SEO clients. I'll share a story within this episode that should inspire people to think differently about SEO. Take a vacuum cleaner that is high quality but costs $12,000. Nobody is looking for a vacuum cleaner that expensive but maybe you'll find people looking for 'how to...

Joran Hofman is one of the founders of Reditus which is a B2B SaaS affiliate program software helping SaaS companies launch their affiliate program. Joran is also the host of Grow your B2B SaaS podcast and he's also built his own affiliate site promoting various SaaS products. In this episode, Joran shares all the tips he's learned in customer success and how to apply it to B2B affiliate marketing and how this can translate to B2C success.

Ian Sims is the founder of Rightlander which is a compliance tool built for the affiliate marketing industry. In this episode, Ian touches on why compliance is important to everyone in the affiliate marketing ecosystem and why being compliant can help you improve your conversion rate. We also talk about the role AI plays in affiliate compliance and some of the compliance issues facing the affiliate marketing industry today.

Meet David Harris and Vladyslav Bondarenko from ReferOn. ReferOn is a new iGaming affiliate platform powering the next generation of affiliate programs. These guys don't want to just build another affiliate program platform, they want to innovate and build the best one out there. In this podcast they discuss how by automating as many tasks, operators and affiliate managers can make data driven decisions to run their business more efficiently.

This episode had me writing lots of notes on looking at SEO data and building the right SEO dashboard for you. Kyle specifically has SEO courses dedicated to building dashboards and explains why every SEO should do it even though only 0.01% actually do it.

Julian Juenemann is the founder of MeasureSchool which he teaches the data-driven way of digital marketing. In this episode he shares that Google Tag Manager (GTM) is a no-code solution that can be easier to adopt than most realize. It can also be a very powerful tool where your site and situation differs from another.

Sam McKay is the CEO and founder of Enterprise DNA which helps professionals master data skills and upskill in ai. If you want to know what the future of data and affiliate marketing looks like, Sam highlights why data professionals will never be out of a job. In this episode, Sam highlights how data can be used for improved personalization with customer experience and how the affiliate marketing industry can easily do a 10x all by leveraging data.

Allan Stone, CEO of Intelitics, knows there is a gap in the market when it comes to operator tracking tools for any affiliate program. Allan has a take on the iGaming space that operators need better tracking tools and tech. He knows performance marketing well and what these types of affiliates need to be successful and to work with any operator. The next wave of change in iGaming will be happening with data. Listen in to hear Allan's view on the industry and what the future of affiliate...

The future of affiliate marketing, according to Kevin Hartman, is using data visualization tools to tell better data stories as well as using data for better personalization in communicating with customers. From our discussions on the podcast and outside of it, Kevin believes the affiliate marketing industry as a whole can benefit immensely with more companies and people bringing in data science and analytics to the industry. Data viz and Business Intelligence tools are going to move the...