In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in design, including the use of colour, imagery, and messaging. The speakers also discuss trends in design and the impact of AI on the industry. Listen to find out more about: Creating a detailed and clear brief to effectively communicate your desired outcome to the design team.Why open communication and feedback are essential for successful collaboration between affiliate managers and designers.Creating a strong and recognisable brand.Considering the user journey and creating designs that are concise, visually appealing, and have a clear call-to-action.Staying up-to-date with design trends and adapting your strategies to different platforms and target markets. Key segments of this podcast and where you can tune in to go direct: [07:23] Working with non-creative people\[12:02] Psychology of design and best practices[21:03] Tips for Affiliate Managers Get your On-Demand ticket to AMPLIFY 2024 Grow your knowledge and make connections at our virtual event on March 19 and 20. Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event. Register for your ticket now! Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!