In this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in content creation. The conversation emphasises the need for a deep understanding of the target audience, consistent tone of voice, and authenticity in content creation. The episode provides valuable insights and practical tips for Affiliate Managers and businesses looking to leverage content marketing to grow their brands. Listen to find out more about: The difference between Paid and Earned ContentBuilding Your Personal Brand as an Affiliate ManagerUsing Content Marketing to Elevate Your Business Brand Key segments of this podcast and where you can tune in to go direct: [12:35] Using PR and Content Marketing to Elevate Personal Brand[28:46] AI and Content Creation[33:40] Do's and Don'ts of Content Creation The Final Countdown! Affiverse AMPLIFY 2024 Virtual Event – March 19 and 20 Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers. Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket. Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event.  Get your ticket now!  Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!