Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of First Media, a leading media publisher with over 250 million followers and reaches 71% of US women every month across its brand portfolio. As President she has grown the business from a single linear cable channel to a global media business with over 200 employees across three countries. Sharon has created a phenomenal business empire and shares some of the best advice for affiliate managers and publishers just starting out…. Listen to find out more about: How Sharon got to where she is todayThe consumer and content relationship ‘Data is King’ discussion‘Ad Fatigue’ – why if you're married to a concept, you can't grow and expand your audiences. Key segments of this podcast and where you can tune in to go direct: [11:20] The importance of content access[15:00] Why a brand needs to allow affiliates the freedom to get different results[33:15] Future trends Discover Affiliate Mastery at AM Leaders Live event. April 16. Miami, FL. A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event. Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry.  Book your ticket now Rate, Review & Subscribe on Apple Podcasts  “I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.  Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”  Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.  Subscribe to our podcast HERE!