Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highlights the changing landscape of SEO over the last five years, and emphasises the importance of building relationships with affiliates, along with t...