In a rapidly evolving financial services landscape, traditional African insurers are racing to modernise their operations and product offerings to meet changing consumer needs. This episode explores how one of East Africa's largest insurance providers is navigating this transformation. Episode overview: In this first instalment of a special two-part miniseries on digital transformation across Africa's insurance and healthcare sectors, Andile Masuku, sits down with Evah Kimani, director of partnerships and digital at Britam. With over 18 years' experience spanning telecommunications, ICT and financial services, Evah provides unique insights into how legacy insurers are embedding their products into everyday consumer touchpoints. Key topics: • Digital transformation strategies in traditional insurance • Embedding insurance in daily consumer moments • The influence of cultural practices on financial innovation • Product development in the digital age • Partnership strategies for insurance providers • The role of telco in modern insurance • Innovation in East African insurance markets • Traditional vs digital distribution channels • Consumer behaviour and insurance adoption • The future of African insurtech Notable points: 1) Kimani shares how Britam is modernising its product development approach to meet evolving consumer needs 2) The discussion explores how cultural practices like 'chamas' and 'harambees' are shaping financial services innovation 3) Insights into embedding insurance products within everyday activities like buying airtime or hailing rides 4) Analysis of how traditional insurers can compete in an increasingly digital marketplace 5) Perspectives on the intersection of telecommunications and insurance services Listen in for valuable insights into how Kenya's market-leading insurer is adapting to serve the next generation of African consumers whilst maintaining its commercial dominance. Editorial Note: This episode is part of a special two-part miniseries made possible through the support of the International Federation of Health Plans (iFHP). It was recorded at the fringes of the iFHP Big Ideas Workshop 2024 in Johannesburg, South Africa. Whilst supported by iFHP, African Tech Roundup maintains complete editorial independence, and the views expressed by the host and guests are entirely their own. Image credit: Nappy / Unsplash