Shelby Guller is a copywriter currently based in LA. She's written for some of the world's biggest brands, including Starbucks, Uber, MasterClass, Coke, General Mills, and more... but she's kinda bad at writing her own bios. You can see her work on the side of many major highways. Or wherever you're watching an enjoyable piece of content. It'll be that thing you skip before it. In this episode: What the commercial production process looks like How Shelby comes up with advertising concepts How she figured out her career while at Syracuse University What it’s like working as a woman in advertising Shelby’s appearance on The Price is Right What makes for good copy And why Shelby and her work partner made the entire office refer to them as Hellboys Follow Shelby: Instagram @sheebslouise  Twitter @sheebslouise  If you enjoyed listening to today's episode of After School Program, you can support the show by doing the following: Follow us on Apple Podcasts | Spotify | Google Podcasts | Amazon Music Write us a review on Apple Podcasts Follow us: Instagram @asppod Follow Zach: Instagram @zach_mchale LinkedIn Zach McHale Twitter @zach_mchale Follow Connor: Instagram @connorheine Twitter @connorheine Tell a friend to listen to new episodes of After School Program released every Tuesday at 5 AM EST Producer & Host: Zach McHale Editor & Host: Connor Heine Intro music created by Muscle Tough. IG: @muscletoughband