What happens when they stop calling it Tequila?
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Description
Both Tequila and Mezcal are Denominations of Origin — Bacanora and Raicilla, too. Meaning: the Mexican government owns those word and if you want to use them in commerce, you need to follow their rules, including paying for certification. But what happens when you don’t use those words? When you simply call your agave spirit and “agave spirit”? By any other name, this is still an episode of Agave Road Trip!
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The additive-free-Tequila movement was launched by Grover and Scarlet Sanschagrin of Tequila Matchmaker. As it’s gained steam, it’s gotten the pair – and the movement – sideways with the CRT, the body that regulates Tequila. How sideways? Well, it includes a raid on the couple’s home and...
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I love these agave spirits that are made using pre-industrial methods, and I’ll often talk about the value – if not the actual cost – being greater because of the inefficiencies. But a cost that I’ve only recently recognized is the very real human cost. Agave Road Trip is a critically...
Published 11/14/24
Published 11/14/24