Michael Gietzen is the Group Managing Director for Identity, one of the UK’s most successful event agencies. He leads a team that delivers extraordinary events for world governments and global brands. With a team of over 100 people, they deliver events for some of the biggest brands around, such as Apple, Siemens, Leica, Harley-Davidson, New Balance, Formula E, NATO and Her Majesty’s Government. Identity is now on course to turnover £150 million this year. We talk about: 🔸The journey and evolution of Identity 🔸How rebranding during the pandemic has impacted the company 🔸The insight he gained through his financial career 🔸A breakdown of the events industry 🔸What makes a successful event Enjoy the conversation.