Natalia Chaban on Performance led growth
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Description
Natalia Chaban is the Digital Performance and Technology Director at Mediacom. Campaign’s media agency of the decade. She has over 15 years of experience in advertising technology and innovation. As well as a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital technologies. Learn more about our episode sponsor at https://www.accountinsight.ai/ (Account Insight.ai) We talk about: 🔸 Tight targeting and brand loyalty vs reach and building mass audiences 🔸 Should brands rely on owned and earned media without using paid? 🔸 How to measure advertising effectiveness 🔸 The importance of data and the future of targeted advertising Enjoy the conversation
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