Adrian Talbot is the CFO at Hotwire Global. He functioned as an FD, CFO and COO for over 20 years, and has 15 years of experience leading Finance and Operations teams in Media and Professional Services for some of the biggest agencies around. He was part of the team responsible for growing Hotwire from 150 to 300 people and has been named CFO of the year and international CFO of the year by the FDs Excellence awards. We talk about: 🔸What Hotwire looks like today- Services, employees, clients, etc. 🔸How to invest in culture and the global impact 🔸Motivating employees through non-financial based incentives 🔸How to grow quickly while maintaining company culture 🔸Why he set up the internal Hotwire band- https://www.youtube.com/watch?v=m0-SOQwrCZQ (Borderless Thinkers) Enjoy the conversation