Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including Unilever, Ford and Nike, as well as impressive UK brands such as Carwow, and LV= insurance. Jem was the former CEO of Vizeum UK and has held several leadership positions at MediaCom. We talk about: 🔸Why writing accelerated his career more than anything else 🔸How to create a purpose that unites global employees 🔸What attracts brands to Mindshare and how the media landscape has changed 🔸How brands should budget towards brand building vs sales activation 🔸Mindshare's approach to the challenge of diversity in the workplace This interview is brought to you by Accountinsight the B2B programmatic advertising platform for B2B agencies and brands. Learn more about our episode sponsor here: https://www.accountinsight.ai/ (AccountInsight.ai) Enjoy the conversation