Michel Julliver is the Founder of The Societies Media. He has been in the media and advertising industry for over 30 years and was one of the first people to sell online advertising in France. He also runs the Programmatic Society, a weekly video program discussing all things Marketing, Data and Advertising programmatic. We talk about: 🔸Where his media career started and how he founded TheSocieties.Media 🔸The impact of influencing highly targeted people vs mass audiences 🔸How much brands should rely on owned and earned media 🔸The opportunity Connected TV presents for B2B marketers 🔸Diversity in the industry and what more can be done This interview is brought to you by Accountinsight the B2B programmatic advertising platform for B2B agencies and brands. Learn more about our episode sponsor here: https://www.accountinsight.ai/ (AccountInsight.ai) Enjoy the conversation