Claude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner. This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about: 🔸 How he became the CEO of Canada's largest independent agency 🔸 Being a purpose-led agency and creating a positive impact 🔸 Whether we can really define the 'truth' 🔸 The duty and responsibility of creative agencies Enjoy the conversation  Mentioned in this episode: This episode is brought to you by Worldwide Partners Learn more about Worldwide Partners at https://www.worldwidepartners.com/ Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]