Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.  Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about: 🔸 How the best B2B businesses win new customers and grow 🔸 Using intent data to drive commercial outcomes 🔸 How to successfully measure advertising impact 🔸 Overcoming the challenge of growth for early-stage and established businesses Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]