Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients.  Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty. We talk about: 🔸 The most pressing priorities for CMOs of the biggest B2B brands 🔸 Why B2B has taken so long to understand, brand is crucial 🔸 The most significant changes within B2B marketing 🔸 What diversity in the workplace means to Merkle Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing [email protected]