Star Wars Merchandising. This week Matt and John explore the role of merchandising in Star Wars’ enduring popularity through the decades, and debate whether the treasures of the past hold a key for the franchise’s future as well. Host John Mills and Matthew Rushing Send us your feedback! Twitter: @TheJediMasters    Facebook: https://www.facebook.com/TheNerdParty/  Email: http://www.thenerdparty.com/contact Subscribe in Apple Podcasts