Today's guest is Steve Fleming, Founder and CEO at Voxxify. Over the years, Steve has witnessed firsthand the challenges organisations face in understanding and meeting the needs of their users. In our conversation, Steve shares his journey, the inspiration behind Voxxify and his insights into how AI and data science can transform IT decision-making. Topics include: His IT career to date focusing on improving user feedback with AI Advocating for data-driven IT alignment to prevent costly misalignments Developing an AI-driven system to translate data into actionable insights How effective AI use requires clear goals, data structure and techniques How AI models evolved; balancing between open-source and self-hosted solutions Focus on customer needs switching to self-hosted model when needed LLMs highlight AI benefits but choose tools based on needs