Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we're cutting through the noise and getting down to business. We're living in a world where AI seems to dominate every conversation in the marketing sphere. But let's face it – while the potential is enormous, many of us are still struggling to turn that potential into tangible results. It's time to move beyond the hype and into what our guest calls the "GSD Era" – that's "Get Shit Done" for those keeping score at home. The problem? Too many marketers are caught up in the AI hype cycle, chasing after shiny new tools without a clear strategy for implementation. This leads to wasted resources, confused teams, and disappointed executives. But what if there was a way to harness the true power of AI in marketing, delivering real, measurable results that impact your bottom line? That's where our guest comes in. Today, we're thrilled to welcome David Armano, a true visionary in the world of marketing and technology. David is a strategic and creative leader with extensive experience in marketing, known for his contributions to major publications like Forbes, Harvard Business Review, and Adweek. He's held leadership positions at several major marketing and consulting firms, and he's here to guide us through the transition from AI hype to AI reality. David has recently published a thought-provoking article on "Intelligent Experiences by Design," where he introduces the concept of the GSD Era in Enterprise AI Integration. He's at the forefront of predicting how AI will reshape our industry, and he's here to share his insights on how we can all become more effective marketers in this new landscape. AI in Marketing: Unpacked host Mike Allton asked David Armano about: ✨ Practical AI Implementation: Moving beyond hype to focus on tangible results in marketing. ✨ Evolving Skill Sets: The need for marketers to adapt and acquire new competencies in the GSD Era. ✨ Balancing Technology and Humanity: Leveraging AI while maintaining emotionally intelligent customer experiences. Learn more about David Armano Connect with David Armano on LinkedIn Connect with David Armano on X Resources & Brands mentioned in this episode About David Armano Intelligent Experiences By Design AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing Dustin W. Stout AI and Copyright: What Marketers Need to Know with Mitch Jackson Custom GPTs for Marketers: Work Smarter, Not Harder AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-hype-to-reality-navigating-the-gsd-era-of-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices