The Two Ingredients to Long Term Marketing Success
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Description
If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectations the Proximity Paradox – the belief that those who are closest to a subject are best-qualified to innovate for it.
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