While consumer-facing applications of artificial intelligence tend to grab headlines, the technology’s true power lies in its ability to revolutionize how companies operate. Join Google Cloud’s Amin Vahdat and Anthropic’s Mike Krieger for a look at how AI is driving change at every level of...

In a conversation recorded at the 2024 Cannes Lions International Festival of Creativity, Google leaders Alison Wagonfeld and Marie Gulin-Merle discuss artificial intelligence’s potential to transform marketing, and share their top tips for how businesses can start putting the technology to work.