Dr. Michelle Niedziela is a behavioral neuroscientist experienced in both academia and industry.  Michelle began her career as a post-doctoral fellow at Monell Chemical Senses Center working on research of functional foods. She continued her career at Johnson & Johnson where she specialized in innovation technologies for consumer products. At Mars Chocolate, Michelle worked on global sensory projects, and in her current role as VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional sensory methods to measure consumer response with the goal of providing a comprehensive account of consumer decision making.     Kathryn Ambroze is a behavioral neuroscientist with experience in consumer research and methodological innovation. She currently works at HCD Research as the Manager of Behavioral and Marketing Sciences focusing on methodological development and innovation applying neuroscience and psychological tools to consumer and market research.   Michelle Niedziela on LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/   Kathryn Ambroze on LinkedIn: https://www.linkedin.com/in/kathrynambroze   HCD Research: https://www.hcdi.net/   HCD Research Twitter: https://twitter.com/hcdresearchinc   To learn more about Aigora, please visit www.aigora.com