Carlos Velasco is an associate professor at the Department of Marketing, BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Carlos received his Ph.D. in Experimental Psychology from Oxford University, after which he worked on a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. He wrote the book "Multisensory experiences: Where the senses meet technology" and edited the collection "Multisensory packaging: Designing new product experiences". Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research.    For more information, visit https://carlosvelasco.info/ LinkedIn: https://www.linkedin.com/in/velascop/ Twitter: Carlos Velasco (@velascop) / Twitter   To learn more about Aigora, please visit www.aigora.com