Dr. John Prescott is director of TasteMatters Research & Consulting, and author of Taste Matters: Why We Like The Foods We Do. Since 2014, he has also been a Visiting Professor at the University of Florence, Italy, where he has been an external adviser to, and collaborator on, the multi-centre Italian Taste project. John has a conjoint professorial appointment in the psychology department of the University of Newcastle (Australia). John has extensive experience teaching full and short courses in sensory/consumer science and in psychology topics related to perception, cognition, and learning. John has more than 120 scientific publications in areas such as genetic variations in taste perception, cross-cultural chemosensory perceptions and preferences, flavour perception, food preferences, odour learning and memory, and emotions. John is past President and Secretary of the Australasian Association for Chemosensory Science. He is the current editor of Food Quality and Preference, and also serves on the editorial board of Chemosensory Perception.   LinkedIn: https://www.linkedin.com/in/tastematters/   To learn more about Aigora, please visit www.aigora.com