Bo Li is currently a Senior Behavioral Scientist at Dell Technologies where he leverages behavioral science to create better customer experiences for consumers who shop for Dell products online. Previously, Bo was a Behavioral Economist at Eli Lilly & Company where Bo conducted behavioral science research to help patients be more adherent to medication. Bo started his career as an Assistant Professor of Marketing at the University of Louisville. Bo obtained his Ph.D. from the University of Washington in Seattle in Marketing. His work has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Marketing Letters, and several other premier business journals and conference proceedings. Bo’s research interest lies in the intersection of emotions, persuasion, and behavioral change.   LinkedIn: https://www.linkedin.com/in/xboli Instagram: @CBTalkChina Medium: https://medium.com/@cbtalkchina   To learn more about Aigora, please visit www.aigora.com