Description
Angus breeders have long focused on what drives ultimate demand for their genetics: consumer demand.
Jim Brinkley, Milan, Mo., who served as the Certified Angus Beef (CAB) Board chair this past year, shares that’s more evident than ever in this year where fed cattle numbers declined 3%, but supply increased slightly. CAB sales totaled 1.227 billion pounds.
“CAB with what they’ve accomplished this year and the future sure looks bright for them,” Brinkley says. “Quality beef, it's not going to go out of style.”
From strong bull sales to advancements in the breed, Brinkley says there’s a lot of reasons for optimism across the industry.
From AngusLink growth to the new Angus.org, the 2023-24 fiscal year was full of milestones for the American Angus Association. “We might be living in the best of times in this breed for our position industry wide, and that to me is actually a bigger challenge than maybe what we’ve actually ever...
Published 11/14/24
Those who came before set the American Angus Association up to be in a strong financial position today, says Jim Brinkley, Milan, Mo., who just wrapped up his year as treasurer. “I don't think previous boards and staff have gotten enough credit for the path they’ve laid out for membership today,”...
Published 11/12/24