MLS Branding Question
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“I love the angle of this show: “where we look at the beautiful game on and off the field through the lens of red white and blue colored glasses.” All things national team with a healthy dose of domestic and foreign leagues. The partnership between Alexi and Mosse is perfect.
My question for the “Ask Alexi” segment: with all the expansion and growth in MLS, one growing issue is the disjointed nature of club branding. Emphasis on mascots such as Rapids, Earthquakes, Galaxy and Sounders seems to be out of vogue in favor of more classic schemes such as “FC”. I think the out-of-style branding hurts those clubs from attracting some fans who are more connected to the international scene. Personally I grew up in and still live in Colorado. When I was younger - in the days of Marcelo Balboa and Chris Henderson - I cheered for my hometown team, just as I cheered for the Broncos, Nuggets and Avalanche. But as an adult I began following the sport more widely and increasingly I found the Rapids brand to be uninspiring in comparison to clubs with more classic football branding like LAFC, Inter Miami and even Sporting KC. Do you think there will ever be a broad effort to rebrand certain clubs in order to bring about better alignment across the league? Or do you think some clubs should consider voluntarily updating their brand à la MetroStars / Red Bulls? I love the bits of history and context you bring to your answers; hoping you will provide some gems here. Thanks!”
CSCOCB via Apple Podcasts ·
United States of America ·
11/05/23
More reviews of Alexi Lalas’ State of the Union Podcast
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“Brilliant podcast on MLS and soccer in general.”
Luke A-R via Apple Podcasts ·
Great Britain ·
06/09/18
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“Best thing about this pod is slowing it to half-pace and listening to their speech impediments. Sounds like a couple idiots wasted in a bar, barking at each other. Which matches the quality of the analysis.”
Westerwiener via Apple Podcasts ·
United States of America ·
06/09/18
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“This show is really good but would be way better if you get David off the show!!! Get someone that isn’t a snob and someone that likes and understands MLS, if you do that this show would be the soccer version of Speak For Yourself.”
MacBoxAppWin via Apple Podcasts ·
United States of America ·
10/28/19
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