In this episode, Amy and Andrea explore the art of setting the right campaign goal. Is there such a thing as a "right" goal, and how do you determine it? Discover the three key considerations organizations must keep in mind when establishing their campaign goals. First and foremost, what do you need the money for? Amy and Andrea guide you through aligning your financial objectives with the impactful outcomes you aim to achieve. Learn how to connect your campaign goal to your organization's strategic plan and avoid arbitrary figures that lack purpose. Explore the importance of dreaming big and pushing boundaries when it comes to your campaign goal. The hosts share insights on assessing your organization's risk tolerance and why calculated risks can lead to breathtaking results. Amy and Andrea provide practical advice on refining your goal by analyzing your donor base and identifying potential lead donors. Don't miss out on valuable tips for donor research, including the RFM (recency, frequency, monetary) and ABC (ability, belief, contact) acronyms. Uncover the significance of testing your goals through feasibility studies and ensuring they align with exciting projects that resonate with your community. Join us in this episode as we inspire you to think big, set ambitious goals, and make a lasting impact in your community. Whether you're planning a campaign for a new building or a groundbreaking initiative, Amy and Andrea's expertise will guide you toward success. Tune in and embark on your journey to crafting the perfect campaign goal that drives meaningful change.