This week’s episode is all about Marketing Technology. I’m joined by Dan McGaw, CEO & Founder at McGaw.io and UTM.io. McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business accelerator in Orlando. With the rapid development of technology over the past few years, we are seeing more innovative tools and technologies coming into marketing than ever before. This is great because that means we are able to automate and orchestrate as much as possible, saving us time to focus on what matters. We go on to speak about some of the key tools for SMEs that are trying to improve their digital footprint and the challenges they might face when it comes to looking at marketing automation. Some of these tools can get pretty technical, pretty quickly, but there are ways you can get around this and get the most out of the tool. Managing your expectations very early on and giving yourself a reasonable amount of time where you can research the tools that will help you to stay on track. Having this understanding of the tools and taking your time will have huge long term benefits. You should be constantly experimenting and playing with the tools to find out what is working and what's not. As long as you're consistent with it, you will see results. Stay safe and enjoy the episode. A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.