Star players are increasingly absent from NBA games, a trend that has sparked frustration among fans who pay full price to see them play. James Brown discusses the case of Joel Embiid, a former MVP who hasn’t played a single game this season, highlighting the growing prevalence of load management in the league. Despite Embiid’s hefty $193 million contract, the lack of transparency regarding his absence has resulted in fines for the Philadelphia 76ers. Brown questions the shift in how regular season games are valued, pondering why they are treated like optional events. He challenges listeners to consider whether star players should be held accountable for playing more and invites feedback on this pressing issue in professional basketball. James Brown opens a compelling discussion on the changing landscape of the NBA, focusing particularly on the phenomenon of load management and its implications for fans, players, and the league as a whole. He highlights the stark contrast between the past and present, where superstars like Joel Embiid, a former MVP, miss substantial playing time despite their high-profile status and hefty contracts. Brown expresses his frustration with the league's current approach, where fans pay full prices for tickets and merchandise yet may find star players sidelined, leading to a disconnection between the players' value and their on-court presence. Delving deeper into the issue, Brown questions the rationale behind treating regular season games as optional, a stark departure from the commitment seen in other sports like the NFL and MLB. His commentary brings to light the business aspect of sports, where teams prioritize player health and long-term performance over immediate fan experiences. The episode poses critical questions about the future of ticket sales and fan engagement, suggesting that perhaps a warning label should accompany NBA tickets to inform fans of the possibility that star players might not participate. Brown encourages listeners to reflect on the evolving nature of professional basketball and its impact on the game's integrity and fan loyalty. Takeaways: James Brown discusses the troubling trend of star NBA players not participating in games. Joel Embiid, a former MVP, hasn't played yet this season, raising fan concerns. The Philadelphia 76ers were fined for not being transparent about Embiid's absence. Fans are frustrated as they pay full price to see players who often sit out. Brown questions the shift in perception of regular season games being treated as optional. He draws comparisons with the NFL and baseball, which don't face similar issues. Links referenced in this episode: jamesbrowntv.substack.com Companies mentioned in this episode: Philadelphia 76ers