In this week's episode, I'm going to chat through a pretty cool article I found on a website called Offroadium (link to article here: https://offroadium.com/the-popularity-of-overlanding-in-the-usa.html). In the article, they break down numbers from a few sources as far as what Google Trends says about how the term is being searched and what kind of interest people seem to have in it over the last 7 or 8 years. They also talk through regional interest and even seasonal ebbs and flows in interest in overlanding. So, I wanted to talk through this info and share my thoughts on why I think overlanding isn't going away anytime soon and what the data says to support that. A huge thanks to my featured partners: ICECO Fridges (the best fridges for the money, hands down-Use code ALLTHINGSOVERLANDING for 12% off your order):  https://icecofreezer.com/ALLTHINGSOVERLANDING Openroad 4x4 (my favorite roof top tent and winches. Great quality for a budget price!):  https://openroad4wd.com?aff=47 Moon Fab Awning (super flexible, non-permanently mounted awnings for all kinds of applications. This link will take you to more info on how I have it set up on my 3rd gen Frontier):  https://moonfab.com/pages/experts/jason-fletcher Kenda Tires (my favorite tires for the last 10 years):  http://bit.ly/3YSwrlh Click here to join the Patreon community for exclusive content and access to the Discord channel:  https://www.patreon.com/allthingsoverlanding Click here to get a patches or stickers:  https://allthingsoverlanding.com/shop/ For a full list of my gear, check out this page for quick reference links:  https://allthingsoverlanding.com/gear/ Looking for budget light bars, rock lights, and LED strips for your rig? Check out Nilight and use code ATO for 5% off! https://bit.ly/3vuhN8F For more great content and info, you can follow me on Facebook, Instagram, or search for All Things Overlanding on all the major podcast channels! Facebook:  https://bit.ly/34pYsXv Instagram:  https://bit.ly/34pYS01 TikTok:  https://bit.ly/3BWJbzJ YouTube:  https://bit.ly/3cV5ZBb Newbie Overlander Facebook Group:  https://bit.ly/3b7RNos