Are you scaring your people into mediocrity? All leaders want to outperform (http://www.forbes.com/sites/christinecomaford), outsell, and out-innovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. Smart leaders have to get their people unstuck out of this this primitive fight, flight, or freeze mode and fully engaged, replacing their old limiting mental patterns with new patterns that foster optimal performance, engagement, and brilliance to leave competitors in the dust. Today’s guest, New York Times bestselling author and applied neuroscience expert Christine Comaford (http://www.christinecomaford.com), shares potent yet easy-to-learn neuroscience techniques from her new bestselling book, SmartTribes: How Teams Become Brilliant Together (http://smarttribesbook.com), that quickly move people into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. What results do you want? • Close sales up to 50% faster • Grow revenues and profits by up to 201% annually • Develop new products and services up to 48% faster • Increase individual performance by up to 50% annually and accountability by 100%. • You and your team spot changes in your market more quickly, then pounce on them to create the future you want. Today’s show offers a crash course in Comaford’s proven system that has already created hundreds of millions of dollars in new value for her clients. Comaford is a thought leader who helps midsized and Fortune 1000 companies navigate growth change, an expert in human behavior and applied neuroscience, and the bestselling author of Rules For Renegades. Bill Gates calls her “super high bandwidth.” Bill Clinton has thanked her for “fostering American entrepreneurship.” Newsweek says, “By reputation, Christine is the person you want to partner with.” During her diverse career, she has consulted to two White Houses, has built and sold five of her own businesses, and has helped more than fifty clients exit their businesses at record high valuations. She writes a leadership column for Forbes.com and is frequently quoted in the business and technology media. Tune in today to learn how you and your team can achieve SmartTribe brilliance, move your team forward and reach your next revenue inflection point. As a bonus, listeners can join Christine Comaford’s Tribe to get a free sample chapter of her book, plus free webinars, resources, and videos for building brilliant teams.