There is nothing more galling than picking up a newspaper or business magazine and seeing a story that has your name written all over it (http://www.AmbitionIsNotADirtyWord.com) – except that your competitors, not you, are quoted in the piece. You wonder, “How did THEY get noticed by journalists? Why is their expert advice being featured instead of mine?” Listen in as I chat with Forbes contributing writer, media consultant, and writing coach Brooke Axtell (http://www.brookeaxtell.com)about how women can quickly get on journalists’ and radio and television producers' radars (http://www.forbes.com/sites/shenegotiates/2012/04/15/how-to-become-a-media-expert-8-ways-to-amplify-your-voice/)to become THE go-to experts in their fields. Women make up just 19% of experts in the news media. In order to address this inequality – and get quoted in the mass media – women need to learn how to own their expertise. Sharing your expertise begins with the decision that your voice has value. Many women have internalized the message that self-expression is selfish and the pursuit of power is inherently harmful. We need to shift the way we think in order to create a compelling public image for career advancement. Today’s show serves up practical tips for embracing your worth, owning your expertise, and quickly becoming a stand-out media maven.