If you want to build a successful business, you need to operate in your zone of genius as much as possible. Forget the typical advice about 'following your passion.'Instead, lean into what you're uniquely good at. In this episode, I break down how to identify and nurture your strengths, why 'passion' can be misleading, and how focusing on what feels light—not heavy—can transform your career. Let’s dive into finding your zone of genius and building a business that thrives on it....