"We might not have old rundown houses or shacks that are converted into brand activations, but we have boats and we have parks, and we have so many different opportunities for organizations and brands to profile themselves during South By, in interestingly different ways. When you're putting together an event like South by Southwest, I go back to what I said before about understanding what it means to different people, what industry they're from, what does success look like for them and what are their goals for the event? Right from the beginning how I've approached this and how our team has approached this and TEG, who is producing the event in Australia; We are building the stage. It's up to our creative communities to perform we're providing the platform. We're bringing everyone to Sydney. You are only limited by your imagination of what you can do or achieve." - Colin Daniels Fresh out of the studio, we had the pleasure of hosting Colin Daniels, the managing director of SXSW Sydney, who enthusiastically shed light on how the famous SXSW conference plans to make its debut in the Asia Pacific via Sydney. Unfolding the layers of planning and coordination involved, Colin gave us a sneak peek of what participants can look forward to - from film and music to arts, culture, technology, and innovation. Last but not least, Colin described what success would look like for the first-ever SXSW Sydney happening in October 2023. Podcast Information: The show is hosted and produced by Bernard Leong (@bernardleong, Linkedin) and Carol Yin (@CarolYujiaYin, LinkedIn). Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G.Thomas Craig (@gthomascraig, LinkedIn).